BRANDS I’VE TOUCHED.
BRAND STRATEGY
SOCIAL STRATEGY
Word Search Tweet (Audi)
@Audi joined in on a fun internet-y meme “Word Search” that was trending across Twitter. We were one of the first brand's in the U.S. to jump on this opportunity.
Results:
By jumping on a new social trend early, Audi saw a record breaking amount of comments from fans.
The Word Search tweet is the #1 most commented tweet on @Audi Twitter channel (receiving 34% more than the previous incumbent).
#NationalSpiderManDay Twitter Quiz (Audi)
Given Audi’s long standing partnership with the Marvel Cinematic Universe, on National Spider-Man Day, we put our fans knowledge to the test. We quizzed fans on pivotal Spider-Man / Audi moments that have occurred throughout the years using the Twitter poll feature.
Results:
Over 4,800 total votes were received across the Twitter thread.
Helped drive additional SOV for Audi’s on-going campaign at the time with Sony for the Spider-Man: Far From Home film.
#ItWas25YearsAgo Tweet (Audi)
2019 marked the 25th anniversary of Audi RS models. In order to further celebrate this milestone, on social Audi celebrated 25 Years of RS with a tweet that leaned into a trending hashtag, #ItWas25YearsAgo.
Results:
35K+ Video Views
2.8K total engagements
Hildegard Wortmann’s Social Strategy
Co-built the social strategy/playbook for Hildegard Wortmann, Member of the Board of Management for Sales and Marketing at Audi AG. The overarching goal of the social strategy was to position her as a thought leader to Audi and external audiences.
Results:
Strategy sold in incremental scope of business for my current employer (MUH-TAY-ZIK / HOF-FER).
The social strategy is currently being utilized by the Head of Communications to extend the social presence of additional Board Members and C-suite executives at Audi.