Albertsons | May Refresh The Run

Albertsons came to us for help in creating content that would be relevant to millennials during the summer months.

To kick off the summer series, we focused on family nights in May. We explored various types of family nights before landing on movie night.

The final strategy:

TARGET AUDIENCE: Time-starved Millennial Parents

PROBLEM: Who have forgotten the joy of having family nights/family traditions.

TENSION: Families no longer spend time together, they are together but isolated.

INSIGHT: Family nights are an excuse to be a kid again. 

STRATEGY: Be a kid again.