Albertsons | June Refresh The Run

Albertsons came to us for help in creating content that would be relevant to millennials during the summer months.

For the month of June. We focused on a moment that we all know too well, Family Road trips.

The final strategy:

TARGET AUDIENCE: Problem-solving Millennial Parents

PROBLEM: Don’t know how to keep their kids entertained and happy during the drives on a road trip. 

INSIGHT: Snacks are the tastiest form of entertainment during a road trip.

STRATEGY: Each Snack Brings New Life To The Road.