Pokémon GO | Website Strategy

For this project I helped Niantic, the creators of Pokémon GO to rethink their website strategy.

I did a deep dive into the category, looked at best-in-class brands before creating a comprehensive website strategy for PGO.

The website strategy included an overarching strategy platform, outlined specific experience pillars, the tone and feel for the brand on their website, and included detailed wireframes for each section.

OVERARCHING STRATEGY: Create an interactive hub that inspires users to connect with the world in a whole new way by unlocking a sense of discovery, adventure, and community.

Pokémon is a brand that most of us grew up with that I wanted to ensure that the core values of that brand were front and center.