Albertsons | July Refresh The Run

Albertsons came to us for help in creating content that would be relevant to millennials during the summer months.

For the final month in the series, we shifted gears to focus on the destination instead of the journey. This is why the theme for July is Family Outdoor Time.

The final strategy:

TARGET AUDIENCE: Time-starved Millennial Parents who need a reset

PROBLEM: The rut of being locked indoors due to the pandemic.

INSIGHT: Some of our best memories are created outside - whether it’s playing a game or eating. Everything is a tad bit more fun when outside. 

STRATEGY: Fuel fun memories. Picnics at the park, weekend hikes, beach/lake playtime.